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BA02428206

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    Marketing research : text and cases
    Titles

    Marketing research : text and cases

     
     
    Reserve Item 1
    A003
    Author
    by Harper W. Boyd Jr. and Ralph Westfall with the collaboration of William D. Barclay Elrick Lavidge & Co. on the sampling chapters
    Publisher
    R.D. Irwin
    Pub. Date
    1956
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